MoPeak’s Case Studies with Huge ASO Results

Rank your awesome app and start earning money

  • Video Dating App
  • Sport Betting App
  • Cheap Flights Booking App

Video Dating App

Goal

Our client’s Video Dating App was looking to increase its Google Play and App Store rankings for the «video dating» and «online dating» in the Tier 1 geos: US, UK, CA, DE.

Strategy

  • Improve the App Store Optimization with the new high quality promo graphics and keyword optimized texts
  • Make an A/B test to find the most suitable graphics and texts for the app’s targeted audience
  • Launch the Keyword Search Installs campaign in order to boost the targeted keyword positions for all GEOs
  • Launch the app reviews campaign to boost the average rating and to speed up the rankings growth
  • Design the app’s website in order to gain traffic through SEO sources

Total Costs: $4,500

Results

Keyword Rankings

Client’s app achieved the Top3 position for «video dating» in UK and top10 positions for other targeted keywords on all 4 GEOs

Daily Installs Growth

65% Growth in the Organic Daily Installs amount

App Revenue

117% Growth of Daily Revenue because of increase Conversion Rate

Sport Betting App

Goal

Boost an Average Rating in US from 3,5 to 4,5 Boost the “sports betting” keyword ranking from Top50 to Top5 in Germany and UK

Strategy

  • Provide the 1000 high quality App reviews & ratings within 1 month for the USA iTunes app page
  • Provide 10,000 keyword search app installs from Germany and UK to bring the App into Top3 rankings and provide the lower amounts per day afterwards to keep the positions during the other 4 weeks

Total Costs: $10,000

Results

Keyword Rankings

Sports betting” keyword Top2 position at USA and Top5 at Germany

Daily Installs Growth

Up to 400% installs growth because of the rating and rankings

App Revenue

3x Daily Revenue Growth

Cheap Flights Booking App

Goal

Do the pre-launch ASO with targeted keywords/competitors research and the eye-catching premium Promo Graphics (Icon/Screenshots). Launch the Keyword Installs campaign in order to make an App visible for “cheap flights” keyword at USA/Canada/UK/France countries

Strategy

  • Connect the client with our App Store Optimization Manager and the Designers Team in order to achieve the best possible CR results after doing the A/B test for graphics and texts
  • Run the ~1000/day keyword installs Worldwide Campaign with the gradual volumes growth

Total Costs: $4,000

Results

Keyword Rankings

Top10 rankings in 3 geos after only 2 weeks

Daily Installs Growth

+75% installs growth because of new Promo Graphics
+280% growth because of keyword positions

App Revenue

4x revenue growth based on ticket bookings and banner ads